TY  - BOOK
AU  - Watson, Thomas J.
TI  - A business and its beliefs; the ideas that helped build IBM
SN  - 0070583919
U1  - 681.14065 
PY  - 2004///
CY  - New Delhi: 
PB  - Tata McGraw-Hill Publishing Company Limited
KW  - changing expectations
KW  - heritage and the challenge
KW  - International Business Machines Corporation
KW  - service and superiority
ER  -