Perry, Alycia <br/><br/>
Before the brand : creating the unique DNA of an enduring brands identity 
by Alycia Perry and David Wisnom 
 - New Delhi:   Tata McGraw-HillPublishing Company Limited  2003 
 - xii, 228p., ind.  21 cm x 13 cm 
<br/><br/><label>ISBN: </label>007058446X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>brand identity<br/>brand name<br/>demystifying positioning strategy<br/>design<br/>design identity<br/>ingredient branding<br/>marketing<br/>production<br/>trademark<br/>visual identities
<br/><br/><label>Dewey Class. No.: </label>658.827  / PER