TY  - BOOK
AU  - Southgate, Paul
TI  - Total branding by design : how to make your brand's packaging more effective
SN  - 0749408677
U1  - 658.827 
PY  - 1994///
CY  - London: 
PB  - Kogan Page Limited
KW  - benefits
KW  - branding
KW  - design
KW  - how it works
KW  - label
KW  - packaging
KW  - team
KW  - total branding
ER  -