Bird, Drayton <br/><br/>
Marketing insights and outrages 
by Drayton Bird 
 - London:   Kogan Page  2000 
 - xi, 260p., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>0749414316 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>BRIC-A-BRAC<br/>creative<br/>customer<br/>establish facts<br/>fails<br/>good ideas<br/>great minds<br/>junk<br/>loyal<br/>money<br/>wonders of technology
<br/><br/><label>Dewey Class. No.: </label>658  / BIR