TY  - BOOK
AU  - Bird, Drayton
TI  - Marketing insights and outrages
SN  - 0749414316
U1  - 658 
PY  - 2000///
CY  - London: 
PB  - Kogan Page
KW  - advertising
KW  - BRIC-A-BRAC
KW  - creative
KW  - customer
KW  - establish facts
KW  - fails
KW  - good ideas
KW  - great minds
KW  - junk
KW  - loyal
KW  - money
KW  - wonders of technology
ER  -