TY  - BOOK
AU  - Dowling, Grahame R.
TI  - Corporate reputations : strategies for developing the corporate brands
SN  - 0749414367
U1  - 659.2 
PY  - 1994///
CY  - London: 
PB  - Kogan Page Limited
KW  - corporate reputations
KW  - factors affect reputations
KW  - managing your desired corporate reputation
ER  -