TY  - BOOK
AU  - Hauge, Paul
AU  - Jackson, Peter
TI  - Market research : a guide to planning, methodology and evaluation
SN  - 0749417854
U1  - 658.83 
PY  - 1996///
CY  - London: 
PB  - Kogan Page Limited
KW  - applications
KW  - data analysis
KW  - data collection methods
KW  - desk research
KW  - market research
KW  - market research industry
KW  - planning
KW  - product testing
KW  - qualitative research
KW  - quantitative research
KW  - questionnaire design
KW  - reporting
KW  - samples
ER  -