McCorkell, Greame <br/><br/>
Direct and database marketing 
by Greame McCorkell 
 - London:   Kogan Page Limited  2001 
 - 315p., bib., ind.  23 cm x 16 cm 
<br/><br/><label>ISBN: </label>0749419601 
<br/><br/><label>Subjects--Topical Terms: </label><br/>case study<br/>database marketing<br/>direct marketing<br/>direct marketing communication<br/>marketing information system<br/>media planning
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCC