TY  - BOOK
AU  - McCorkell, Greame
TI  - Direct and database marketing
SN  - 0749419601
U1  - 658.8 
PY  - 2001///
CY  - London: 
PB  - Kogan Page Limited
KW  - case study
KW  - database marketing
KW  - direct marketing
KW  - direct marketing communication
KW  - marketing information system
KW  - media planning
ER  -