Smith, Paul <br/><br/>
Strategic marketing communications : new ways to build and integrate communications 
by Paul Smith, Chris Berry and Alan Pulford 
 - London:   Kogan Page Limited  1997 
 - xiv, 290p., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>0749420138 
<br/><br/><label>Subjects--Topical Terms: </label><br/>branding<br/>cave printings to cyber brands<br/>corporate<br/>future<br/>global implications for communications<br/>internet<br/>marketing mix<br/>nature of marketing communication<br/>on-line strategies<br/>past<br/>planning<br/>present<br/>strategy<br/>theory of communication process<br/>writing marketing communications plans using SOSTAC
<br/><br/><label>Dewey Class. No.: </label>658.84  / SMI