TY  - BOOK
AU  - Smith, Paul
AU  - Berry, Chris
AU  - Pulford, Alan
TI  - Strategic marketing communications : new ways to build and integrate communications
SN  - 0749420138
U1  - 658.84 
PY  - 1997///
CY  - London: 
PB  - Kogan Page Limited
KW  - branding
KW  - cave printings to cyber brands
KW  - corporate
KW  - future
KW  - global implications for communications
KW  - internet
KW  - marketing mix
KW  - nature of marketing communication
KW  - on-line strategies
KW  - past
KW  - planning
KW  - present
KW  - strategy
KW  - theory of communication process
KW  - writing marketing communications plans using SOSTAC
ER  -