Kapferer, Jean - Noel <br/><br/>
Strategic brand management : creating sustaining brand equity long term 
by Jean - Noel Kapferer 
 - 2nd ed. 
 - London:   Kogan Page Limited  1997 
 - 443p., bib., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>0749420693 
<br/><br/><label>Subjects--Topical Terms: </label><br/>accounting<br/>adapting the market<br/>ageing<br/>brand architecture<br/>brand equity in question<br/>brand extension<br/>brand identity<br/>brand transfers<br/>decline<br/>handling name changes<br/>launching new brands<br/>making brands go global<br/>multi brand portfolio<br/>new rules in brand management<br/>revitalisation<br/>sustaining brand long term
<br/><br/><label>Dewey Class. No.: </label>658.827  / KAP