Cowley, Don (ed.) <br/><br/>
Understanding brands by ten people who do 

 - London:   Kogan Page Limited  1996 
 - 222p., ind. 
<br/><br/><label>ISBN: </label>074942110X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>accessing through research<br/>brand packaging<br/>brand valuation<br/>competitve marketing<br/>creativity<br/>defining brand<br/>media planning to build brands<br/>multinational brand marketing<br/>role of advertising
<br/><br/><label>Dewey Class. No.: </label>658.827  / UND