TY  - BOOK
AU  - Cowley, Don (ed.)
TI  - Understanding brands by ten people who do
SN  - 074942110X
U1  - 658.827 
PY  - 1996///
CY  - London: 
PB  - Kogan Page Limited
KW  - accessing through research
KW  - brand packaging
KW  - brand valuation
KW  - competitve marketing
KW  - creativity
KW  - defining brand
KW  - media planning to build brands
KW  - multinational brand marketing
KW  - role of advertising
ER  -