TY - BOOK AU - Weinreich, Len TI - 11 steps to brand heaven : the ultimate guide to buying an advertising campaign SN - 0749428945 U1 - 659.113 PY - 1999/// CY - London: PB - Kogan Page Limited KW - advertise KW - artical of faith KW - chosen KW - cult KW - genesis KW - god agency guide KW - people KW - presentation KW - quest for goodness KW - reading prophets KW - revelation KW - sacrifice ER -