TY  - BOOK
AU  - Alder, Harry
TI  - Mind to mind marketing
SN  - 0749433663
U1  - 658.8 
PY  - 2001///
CY  - London: 
PB  - Kogan Page Limited
KW  - communication
KW  - communication in marketing
KW  - consumers psychology
KW  - corporate mind
KW  - creating relationships
KW  - customer decide
KW  - customer in mind
KW  - marketing
ER  -