TY  - BOOK
AU  - Baskin, Merry (ed.)
AU  - Earls, Mark (ed.)
TI  - Brand new brand thinking : brought to life by 11 experts who do
SN  - 0749436786
U1  - 658.827 
PY  - 2002///
CY  - London
PB  - Kogan Page Limited
KW  - advertising
KW  - brand name products
KW  - brand on the brain
KW  - brand thinking
KW  - brands
KW  - communication
KW  - company brand
KW  - creative thinking
KW  - strategy
ER  -