TY  - BOOK
AU  - Naylor, Mary
AU  - Greco, Susan
TI  - Customer chemistry : how to keep the customers you want-- and say "good-bye" to the ones you don't
SN  - 0070587329
U1  - 658.812 
PY  - 2002///
CY  - New Delhi: 
PB  - Tata McGraw-Hill
KW  - consumer satisfaction
KW  - customer dating game
KW  - customer rating game
KW  - employees enter the customer chemistry equation
KW  - marketing
KW  - relationship
ER  -