Lepla, F. Joseph <br/><br/>
Integrated branding : becoming brand-driven through company wide action 
by F. Joseph Lepla and Lynn M. Parker 
 - London:   Kogan Page Limited  2002 
 - xiv, 299p., app., bib., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>0749437200 
<br/><br/><label>Subjects--Topical Terms: </label><br/>benchmarking<br/>brand driver<br/>brand model<br/>brand principle<br/>brand structure<br/>branding<br/>integrated branding<br/>market share<br/>marketing communications<br/>WRQ story
<br/><br/><label>Dewey Class. No.: </label>658.827  / LEP