TY  - BOOK
AU  - Lepla, F. Joseph
AU  - Parker, Lynn M.
TI  - Integrated branding : becoming brand-driven through company wide action
SN  - 0749437200
U1  - 658.827 
PY  - 2002///
CY  - London: 
PB  - Kogan Page Limited
KW  - benchmarking
KW  - brand driver
KW  - brand model
KW  - brand principle
KW  - brand structure
KW  - branding
KW  - integrated branding
KW  - market share
KW  - marketing communications
KW  - WRQ story
ER  -