Wilson, Aubrey <br/><br/>
The marketing audit handbook : tools, techniques and checklists to exploit your marketing resources (with CD) 
by Aubrey Wilson 
 - Oxford:   Capstone Publishing Ltd.  2002 
 - ix, 294p., ind.  25 cm x 19 cm 
<br/><br/><label>ISBN: </label>0749437359 
<br/><br/><label>Subjects--Topical Terms: </label><br/>agency system<br/>customer care<br/>export marketing<br/>key customer marketing<br/>marketing audit<br/>planning<br/>pricing<br/>quality in marketing<br/>service<br/>strategy<br/>user industries
<br/><br/><label>Dewey Class. No.: </label>658.8  / WIL