Roman, Kenneth <br/><br/>
How to advertise : what works, what doesn't - and why  
by Kenneth Roman; Jane Maas and Martin Nisenholtz 
 - 3rd ed. 
 - New York:   St. Marti's Press  2003 
 - xxi, 218p., gols., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0749438495 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>brand building strategy<br/>brochure and sales pieces<br/>campaigns<br/>direct marketing<br/>integrated communication<br/>internet<br/>magazines and newspapers<br/>media strategies and tactics<br/>promotion<br/>radio and out of home<br/>research<br/>target marketing<br/>television<br/>truth and ethics<br/>working with agency
<br/><br/><label>Dewey Class. No.: </label>659.1  / ROM