Haig, Matt <br/><br/>
Brand Failures : The truth about the 100 biggest branding mistakes of all time 
by Matt Haig 
 - 1st ed. 
 - London:   Kogan Page  2003 
 - viii, 310p., ref., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0749439270 
<br/><br/><label>Subjects--Topical Terms: </label><br/>classic failures<br/>culture failures<br/>extension failures<br/>idea failures<br/>internet and new technology failures<br/>people failures<br/>PR failures<br/>rebranding failures<br/>tired brands
<br/><br/><label>Dewey Class. No.: </label>658.827  / HAI