Alsop, Ronald J. <br/><br/>
The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset 
by Ronald J. Alsop 
 - London:   Kogan Page Limited  2004 
 - xii, 306p., ind.  24 cm x 16 cm 
 - A Wall Street journal book .
<br/><br/><label>ISBN: </label>0749443332 
<br/><br/><label>Subjects--Topical Terms: </label><br/>audiences<br/>brand name products<br/>corporate image<br/>corporations<br/>create emotional appeal<br/>management<br/>model citizen<br/>public relations
<br/><br/><label>Dewey Class. No.: </label>659.2  / ALS