Hiebing, Roman G. <br/><br/>
The successful marketing plan : a disciplined and comprehensive approach 
by Roman G. Hiebing and Scott W. Cooper 
 - 3rd ed. 
 - New Delhi:   Tata McGraw-Hill Publishing Company Limited  2003 
 - xxxii, 544p., app., ind.  28 cm x 22 cm 
<br/><br/><label>ISBN: </label>0070587744 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising message<br/>brand positioning<br/>business review<br/>communication goals<br/>distribution<br/>events<br/>internet media<br/>marketing<br/>marketing budget<br/>marketing strategies<br/>media<br/>merchandising<br/>opportunities<br/>personal selling<br/>planning<br/>pricing<br/>problems<br/>product, naming, packaging<br/>promotion<br/>public relations<br/>sales objectives<br/>service<br/>target markets
<br/><br/><label>Dewey Class. No.: </label>658.802  / HIE