Dayal-Gulati, Anuradha (ed.)

Kellogg on China : strategies for success - Evanston: Northwestern University Press, 2004. - xxv, 254p., ind. 23 cm x 15 cm

0749445297


business enterprises
China
Chinese trading companies
Foreign economic relations
franchising as an expansion strategy
global brand
SARS
sports marketing

382.0951 / KEL