TY  - BOOK
AU  - Dayal-Gulati, Anuradha (ed.)
AU  - Lee, Angela Y. (ed.)
TI  - Kellogg on China : strategies for success
SN  - 0749445297
U1  - 382.0951 
PY  - 2004///
CY  - Evanston
PB  - Northwestern University Press
KW  - business enterprises
KW  - China
KW  - Chinese trading companies
KW  - Foreign economic relations
KW  - franchising as an expansion strategy
KW  - global brand
KW  - SARS
KW  - sports marketing
ER  -