Edwards, Helen <br/><br/>
Creating passions brands : getting to the heart of branding 
by Helen Edwards and Derek Day 
 - London:   Kogan Page Limited  2005 
 - xi, 244p., ref., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>0749445432 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand name product<br/>brands need belief<br/>capability<br/>consumer<br/>consumer led brands<br/>creating passionbrands<br/>environment<br/>ideology<br/>marketing imagination<br/>passionbrand
<br/><br/><label>Dewey Class. No.: </label>658.827  / EDW