TY  - BOOK
AU  - Edwards, Helen
AU  - Day, Derek
TI  - Creating passions brands : getting to the heart of branding
SN  - 0749445432
U1  - 658.827 
PY  - 2005///
CY  - London: 
PB  - Kogan Page Limited
KW  - brand name product
KW  - brands need belief
KW  - capability
KW  - consumer
KW  - consumer led brands
KW  - creating passionbrands
KW  - environment
KW  - ideology
KW  - marketing imagination
KW  - passionbrand
ER  -