Cheverton, Peter <br/><br/>
Key marketing skills 
by Peter Cheverton 
 - 2nd ed. 
 - London:   Kongan Page Limited  2006 
 - xiii, 383p., ind.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>0749445653 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand management<br/>consumer<br/>delivering the value<br/>fmcg<br/>function alignment<br/>market research<br/>marketing<br/>marketing model<br/>place<br/>price<br/>product<br/>promotion<br/>relationship management<br/>segment audit<br/>strategic audit<br/>strategic planning<br/>strategic positioning<br/>tactical mix<br/>value proposition<br/>writing the marketing plan
<br/><br/><label>Dewey Class. No.: </label>658.8  / CHE