TY  - BOOK
AU  - McNeil, Ruth
TI  - Business to business market research : understanding and measuring business markets
T2  - Market research in practice series
SN  - 0749447702
U1  - 658.8 
PY  - 2006///
CY  - London: 
PB  - Kogan Page Limited
KW  - b2b
KW  - costing
KW  - industrial marketing
KW  - regional differences
KW  - research
KW  - research process
ER  -