Bosshart, David <br/><br/>
Cheap : the real cost of the global trend for bargains, discounts and consumer choice 
by David Bosshart 
 - New Delhi:   Kogan Page  2007 
 - viii, 197p., ind.  22 cm x 14 cm 
<br/><br/><label>ISBN: </label>0749448962 
<br/><br/><label>Subjects--Topical Terms: </label><br/>age of Cheap<br/>axis of evil in the economy<br/>consumers' preferences<br/>cost<br/>customer orientation<br/>discount<br/>factors are accelerating the trend<br/>faster, better, cheaper<br/>four stages of development in customer behaviour<br/>globalization<br/>marketing<br/>models for present-day rationalization<br/>myths of services<br/>no frills<br/>outsourcing to the customer<br/>panorama of cheap<br/>trend towards low-priced good is changing our lives<br/>Wal-Martization of our society
<br/><br/><label>Dewey Class. No.: </label>339.47  / BOS