Up close and personal ? : customer relationship marketing @ work 
by Paul R. Gamble, Merlin Stone, Neil Woodcock and Brayan Foss 
 - 3rd ed. 
 - New Delhi:   Kogan Page  2007 
 - xii, 428p., app., ref., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>074944911X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>buy in, polices and plans<br/>CRM investment<br/>customer knowledge management<br/>customer loyalty and continuity<br/>customer relationship<br/>good and bad customer<br/>relationship marketing<br/>segmentation<br/>transparent marketing
<br/><br/><label>Dewey Class. No.: </label>658.812  / UPC