Young, Antony <br/><br/>
Profitable marketing communications : a guide to marketing return on investment 
by Antony Young and Lucy Aitken 
 - New Delhi:   Kogan Page  2007 
 - xii, 212p., ref., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>0749451564 
<br/><br/><label>Subjects--Topical Terms: </label><br/>capital investment<br/>change in philosophy<br/>communication investment portfolio<br/>concentrate on outcome<br/>dorget consumer, target customers<br/>engagenebt<br/>invest don't spend<br/>leverage your employee capital<br/>marketing management<br/>marketing model<br/>marketing ROI start<br/>new 30 second ads<br/>profit<br/>rate of return
<br/><br/><label>Dewey Class. No.: </label>658.8  / YOU