Floor, Ko <br/><br/>
Branding a store : how to build successful retail brands in a changing marketplace 
by Ko Floor 
 - New Delhi:   Kogan Page  2006 
 - 360p., ref.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>0749451688 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand communications<br/>branding<br/>building a brand identity<br/>house brands<br/>marketing<br/>personality<br/>positioning<br/>retail brand<br/>retail trade
<br/><br/><label>Dewey Class. No.: </label>658.827  / FLO