TY  - BOOK
AU  - Floor, Ko
TI  - Branding a store : how to build successful retail brands in a changing marketplace
SN  - 0749451688
U1  - 658.827 
PY  - 2006///
CY  - New Delhi: 
PB  - Kogan Page
KW  - brand communications
KW  - branding
KW  - building a brand identity
KW  - house brands
KW  - marketing
KW  - personality
KW  - positioning
KW  - retail brand
KW  - retail trade
ER  -