Ad land : a global history of advertising
by Mark Tungate
- New Delhi: Kogan Page Limited 2008
- x, 278p., ref., ind. 23 cm x 16 cm
0749452587
advertising alternatives consolidation incorporated controversy in cannes creative revolutionaries dotcom boom and bust history international outposts japanese giants latin spirit madison avenue aristocracy new frontiersagency of the future propaganda to soap propaganda to soap shooting stars