TY  - BOOK
AU  - Tungate, Mark
TI  - Ad land : a global history of advertising
SN  - 0749452587
U1  - 659.109 
PY  - 2008///
CY  - New Delhi: 
PB  - Kogan Page Limited
KW  - advertising
KW  - alternatives
KW  - consolidation incorporated
KW  - controversy in cannes
KW  - creative revolutionaries
KW  - dotcom boom and bust
KW  - history
KW  - international outposts
KW  - japanese giants
KW  - latin spirit
KW  - madison avenue aristocracy
KW  - new frontiersagency of the future
KW  - propaganda to soap
KW  - shooting stars
ER  -