Chernatony, Leslie de <br/><br/>
Creating powerful brands : the strategic route to success in consumer, industrial and service markets 
by Leslie de Chernatony and Malcolm H. B. McDonald 
 - Oxford:   Butterworth-Heinemann Ltd.  1995 
 - xi, 282p., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>0750606606 
<br/><br/><label>Subjects--Topical Terms: </label><br/>added values<br/>brand planning<br/>branding process<br/>business to business branding<br/>competitive considerations<br/>consumer brands satisfy social needs<br/>consumer choose brand<br/>creating powerful brand<br/>retailer issues
<br/><br/><label>Dewey Class. No.: </label>658.827  / CHE