TY  - BOOK
AU  - Chernatony, Leslie de
AU  - McDonald, Malcolm H. B.
TI  - Creating powerful brands : the strategic route to success in consumer, industrial and service markets
SN  - 0750606606
U1  - 658.827 
PY  - 1995///
CY  - Oxford: 
PB  - Butterworth-Heinemann Ltd.
KW  - added values
KW  - brand planning
KW  - branding process
KW  - business to business branding
KW  - competitive considerations
KW  - consumer brands satisfy social needs
KW  - consumer choose brand
KW  - creating powerful brand
KW  - retailer issues
ER  -