Littler, Dale (ed.) <br/><br/>
Marketing Strategy 

 - London:   Butterworth Heinemann Ltd.  1995 
 - viii, 389p., ind.  23 cm x 16 cm 
<br/><br/><label>ISBN: </label>0750606622 
<br/><br/><label>Subjects--Topical Terms: </label><br/>environmental analysis<br/>marketing strategy<br/>organisational analysis<br/>strategic decisions<br/>strategy implementation
<br/><br/><label>Dewey Class. No.: </label>658.802  / MAR