TY  - BOOK
AU  - Littler, Dale (ed.)
AU  - Wilson, Dominic (ed.)
TI  - Marketing Strategy
SN  - 0750606622
U1  - 658.802 
PY  - 1995///
CY  - London: 
PB  - Butterworth Heinemann Ltd.
KW  - environmental analysis
KW  - marketing strategy
KW  - organisational analysis
KW  - strategic decisions
KW  - strategy implementation
ER  -