Yeshin, Tony <br/><br/>
Integrated marketing communication the holistic approach 
by Tony Yeshin 
 - Oxford:   Butterworth-Heinemann  2001 
 - xiv, 304p., ind.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>0750619236 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand strategy<br/>control<br/>formulation strategy<br/>marketing<br/>mini cases<br/>segmentation<br/>strategic analysis
<br/><br/><label>Dewey Class. No.: </label>658.802  / YES