Linton, Ian <br/><br/>
Integrated marketing communications 
by Ian Linton and Kevin Morley 
 - Oxford:   Butterworth-Heinemann  1995 
 - vii, 135p., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>0750619384 
<br/><br/><label>Subjects--Topical Terms: </label><br/>agency structure<br/>approaches to planning<br/>building blocks<br/>campaigns in action<br/>customer contact strategies<br/>going integrated<br/>managing the process<br/>scenario for integrated marketing<br/>supporting for business objectives<br/>why integrate
<br/><br/><label>Dewey Class. No.: </label>658.84  / LIN