TY  - BOOK
AU  - Linton, Ian
AU  - Morley, Kevin
TI  - Integrated marketing communications
SN  - 0750619384
U1  - 658.84 
PY  - 1995///
CY  - Oxford: 
PB  - Butterworth-Heinemann
KW  - agency structure
KW  - approaches to planning
KW  - building blocks
KW  - campaigns in action
KW  - customer contact strategies
KW  - going integrated
KW  - managing the process
KW  - scenario for integrated marketing
KW  - supporting for business objectives
KW  - why integrate
ER  -