De Chernatony, Leslie <br/><br/>
Creating powerful brands in consumer, service and industrial markets 
by Leslie de Chernatony and Malcolm McDonald 
 - 2nd ed. 
 - Oxford:   Butterworth-Heinemann  2000 
 - xiii, 430p., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>0750622407 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand beat competitors<br/>brand building<br/>brand evaluation<br/>brand name products<br/>brand planning<br/>brand relationship<br/>brand symbolism<br/>branding<br/>brands value<br/>consumer<br/>consumer satisfation<br/>marketing checklist<br/>product management<br/>service brands
<br/><br/><label>Dewey Class. No.: </label>658.827  / DEC