TY  - BOOK
AU  - De Chernatony, Leslie
AU  - McDonald, Malcolm
TI  - Creating powerful brands in consumer, service and industrial markets
SN  - 0750622407
U1  - 658.827 
PY  - 2000///
CY  - Oxford: 
PB  - Butterworth-Heinemann
KW  - brand beat competitors
KW  - brand building
KW  - brand evaluation
KW  - brand name products
KW  - brand planning
KW  - brand relationship
KW  - brand symbolism
KW  - branding
KW  - brands value
KW  - consumer
KW  - consumer satisfation
KW  - marketing checklist
KW  - product management
KW  - service brands
ER  -