Rice, Chris <br/><br/>
Understanding customers 
by Chris Rice 
 - 2nd ed. 
 - Oxford:   Butterworth-Heinemann  1997 
 - vi, 312p., ref., bib., ind.  23 cm x 16 cm 
<br/><br/><label>ISBN: </label>0750623225 
<br/><br/><label>Subjects--Topical Terms: </label><br/>customer behaviour<br/>identifying customer<br/>influencing customer behaviour<br/>investigating customers
<br/><br/><label>Dewey Class. No.: </label>658.8342  / RIC