TY  - BOOK
AU  - Rice, Chris
TI  - Understanding customers
SN  - 0750623225
U1  - 658.8342 
PY  - 1997///
CY  - Oxford: 
PB  - Butterworth-Heinemann
KW  - customer behaviour
KW  - identifying customer
KW  - influencing customer behaviour
KW  - investigating customers
ER  -