TY  - BOOK
AU  - Mathur, Shiv S.
AU  - Kenyon, Alfred
TI  - Creating value : successful business strategies
SN  - 0750639547
U1  - 658.4012 
PY  - 1998///
CY  - Oxford: 
PB  - Butterworth-Heinemann
KW  - business planning
KW  - competitive strategy
KW  - corporate strategy
KW  - resources and business strategy
KW  - strategic planning
KW  - success in business
ER  -